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  • Writer's picturekieranjackson

Importance of Search Engine Optimisation (SEO)

Social Media is a great way of promoting your business and creating awareness, but, SEO remains the key aspect of maximising performance for your business. SEO is a great way of increasing searchability and visibility for your website, but what other real value does it offer? And why do so many marketers focus on it so much?

I'm going to run down through a list of 5 reasons why SEO matters so much to both local and international businesses.

1. SEO Builds Trust and Credibility

The goal of any SEO strategy is to build a strong foundation block for the website, that increases the User Experience by ensuring it is more easily discoverable in Google search.

SEO cannot be improved over night, it takes time to accrue authority and credibility. This is usually as a result of having;

- Strong back-links

- Good on-page optimisation

- Positive User Behaviour

Establishing a business online takes time and effort, along with consistency. It also takes into account your offering, how effective your product or service really is.

2. Local SEO has become increasingly important

Local SEO means optimising your digital content/webpages for a specific area, so people can find you quickly and easily. In order to promote local engagement, it's important to start with your Google My Business listing, your social media profiles and any other material you may be using.

3. SEO is cheap and effective

Businesses could spend all the money in the world on Instagram and Facebook Ads. But at the end of the day, if you have a genuine good product/service, buyers are going to research the internet first. As previously said in my first blog post!

SEO will also stand the test of time, so make the investment, but do it properly.

4. Google pushes quality over quantity

Google constantly updates their algorithm, and for the past two years, it has only made quality updates. Focusing more on websites that provide good quality information, and user experience.

So spend the time on increasing the quality and experience of your website.

5. If you're not on page one, you're not winning the click

Ask yourself, have you ever clicked onto the second page of Google when researching for products or services? No didn't think so.

SEO will always be beneficial to a brand/company marketing efforts.

Contact me at if you would like to know how to optimise your businesses SEO and increase your organic ranking!

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